Article #1

Article # 1: 'Competitive Advantage and management development in small hospitality firms: The need for an imaginative approach' 

• Authors: Graham Beaver, the Nottingham Business School and Conrad Lashley, the Head of the Centre for Hospitality Management, Nottingham Business School.

• The article was published in the 'Journal of Vacation Marketing', Vol.4, on October 30th, 1997.  

Purpose: This paper examines the management and market perception in small enterprises and shows that there are significant differences in the managerial tasks in small and large firms.